Intangible cultural heritage of China Century old shop

扇艺中国 礼善世界

Stand the test of the market and embark on a new journey

Publish Time:2019-09-06 14:19:16    Browse Times:3073

In the early 1990s, the development of industrial civilization and scientific and technological progress had a great impact on the traditional fan industry. A black paper fan has 86 working procedures, long production cycle, thin product profit, and low economic efficiency compared with other high-tech industries. In this way, talents of WANGXINGJI fan factory have changed jobs. The decline has led to the loss of technology, many of the traditional technology has no successor, and the product market is not competitive. However, in 1990, Wang Xingji fan factory and "tiancraft garden" mall jointly operated, and implemented the production and operation mode of "promoting business by industry and supporting work by business". However, on January 30, 1994, a fire in tiancraft garden destroyed all the workshops and raw materials of WANGXINGJI fan factory. In this time of crisis, Wang Xingji fan industry people never abandon, stick to the position, find factories, find markets, and carry out production self-help.



Facing the new challenges, the higher authorities and leaders of WANGXINGJI fan factory attach great importance to the development of Hangzhou fan, and urgently need to find a leader who has the courage to take on responsibilities, knows technology and can manage to shoulder the heavy burden of fan factory development. In this way, after investigation and selection, the fourth generation sandalwood fan successor, Ms. sun Yaqing, who entered the factory in 1976, was promoted to the leading position. Sun Yaqing led the staff to fight bravely and overcome the difficulties, which eventually brought Wang Xingji fan factory back to life from the dilemma of frequent and pressing.



In 2000, Hangzhou WANGXINGJI fan factory introduced the joint-stock reform, established "Hangzhou WANGXINGJI Fan Industry Co., Ltd" (hereinafter referred to as WANGXINGJI), implemented the system reform with property rights as the core and the mechanism reform of market-oriented operation. Sun Yaqing served as the chairman, general manager and Party branch secretary of the company. As the new generation leader of Wang Xingji fan industry, sun Yaqing vigorously implemented three major measures of product, management and cultural innovation to promote Wang Xingji fan, an old product, to glow with new vitality.



From 2000 to 2010, Wang Xingji has many talents and new products. He has won more than 10 national gold and silver awards every year. At the same time, fan artists also represent Chinese folk arts and crafts to France, Greece, Japan, Oman, Taiwan, Macao and other countries and regions to carry out fan art performances and cultural exchanges. Wang Xingji's fan popularity and reputation continued to increase. The annual production and sales increased from more than 4 million yuan to more than 17 million yuan. The annual profit turned into profit, and various honors came.